Ikea Business
A better life at work
Create Display
Back
Other guides
Print this guide Print this guide

Let your product shine
You want to sell your product, and not the shelving system.

Create a backdrop
Choose a style, material, finish and color you like and use it in a consistent way throughout your space. A clean line and pattern (for example, the same size cubbies or evenly spaced shelves) create a calmer and more relaxed backdrop. Plus, your product will stand more.

Crystal clear
An open bookcase is great for a shop window, so customers both inside and outside can see your display. Use boxes down low for extra stock. Use glass vases to show a lot more than just flowers. Try clothing such as shawls and scarves too.

Glass fronts
Use glass cabinets with lighting to highlight products. It’s not only affordable, but it also makes it easy to highlight higher value products. Glass sparkles when displayed and if you add a spotlight, you’ll get some really dramatic effects!

Choose your finish
Give untreated wood a finish to match your décor. Paint the wood in the precise color, stain or vanish that suits the style of your business.

Keep distractions in check
Make information visible as necessary (like product qualities or price), but keep it simple and add as little distraction as possible.